diff --git a/android/app/src/main/java/com/naviapp/webredirection/presentation/utils/Constants.kt b/android/app/src/main/java/com/naviapp/webredirection/presentation/utils/Constants.kt
index 3098eedb73..65dc6762e7 100644
--- a/android/app/src/main/java/com/naviapp/webredirection/presentation/utils/Constants.kt
+++ b/android/app/src/main/java/com/naviapp/webredirection/presentation/utils/Constants.kt
@@ -24,6 +24,6 @@ const val TIME_TAKEN = "timeTaken"
 const val DATA_PROCESSED = "dataProcessed"
 const val BUSINESS_UNIT = "businessUnit"
 const val WEB_REDIRECTION_FIRST_LAUNCH_TIMESTAMP = "web_redirection_first_launch_timestamp"
-const val WEB_REDIRECTION_FIRST_LAUNCH = "web_redirection_first_launch"
-const val WEB_REDIRECTION_SUBSEQUENT_LAUNCH = "web_redirection_subsequent_launch"
+const val WEB_REDIRECTION_FIRST_LAUNCH = "redirection_to_web_first_launch"
+const val WEB_REDIRECTION_SUBSEQUENT_LAUNCH = "redirection_to_web_subsequent_launch"
 const val DELAY_IN_MS = "delay_in_ms"
diff --git a/android/app/src/main/java/com/naviapp/webredirection/presentation/utils/Utils.kt b/android/app/src/main/java/com/naviapp/webredirection/presentation/utils/Utils.kt
index f7f3e46d74..7bfa3dce85 100644
--- a/android/app/src/main/java/com/naviapp/webredirection/presentation/utils/Utils.kt
+++ b/android/app/src/main/java/com/naviapp/webredirection/presentation/utils/Utils.kt
@@ -29,12 +29,6 @@ fun setFirstLaunchTimestamp(timestamp: Long) {
     PreferenceManager.setLongPreference(WEB_REDIRECTION_FIRST_LAUNCH_TIMESTAMP, timestamp)
 }
 
-fun updateFirstLaunchTimestampIfNeeded() {
-    if (getFirstLaunchTimestamp() == 0L) {
-        setFirstLaunchTimestamp(System.currentTimeMillis())
-    }
-}
-
 fun getFirstLaunchTimestamp(): Long {
     return PreferenceManager.getLongPreference(WEB_REDIRECTION_FIRST_LAUNCH_TIMESTAMP, 0L)
 }
@@ -43,16 +37,19 @@ fun calculateRedirectDelayForSmsUpload(
     preSignedUrlListResponse: PreSignedUrlListResponse?,
     webRedirectionData: WebRedirectionData?,
 ): Long {
-    val smsUploadStatus =
+    val isSmsDataNeededToUpload =
         preSignedUrlListResponse
             ?.preSignedUrlList
             ?.find { it.ingestionType == IngestionType.SMS.name }
             ?.upload
             .orFalse()
-    return if (smsUploadStatus) {
-        FirebaseRemoteConfigHelper.getLong(WEB_REDIRECTION_SMS_UPLOADED_DELAY_IN_MILLIS, 0L)
-    } else {
+    return if (isSmsDataNeededToUpload) {
         webRedirectionData?.webRedirectionDelayInMillis
-            ?: FirebaseRemoteConfigHelper.getLong(WEB_REDIRECTION_DEFAULT_DELAY_IN_MILLIS, 2000L)
+            ?: FirebaseRemoteConfigHelper.getLong(
+                WEB_REDIRECTION_SMS_UPLOADED_DELAY_IN_MILLIS,
+                2000L,
+            )
+    } else {
+        FirebaseRemoteConfigHelper.getLong(WEB_REDIRECTION_DEFAULT_DELAY_IN_MILLIS, 0L)
     }
 }
diff --git a/android/app/src/main/java/com/naviapp/webredirection/presentation/viewModel/WebRedirectionVM.kt b/android/app/src/main/java/com/naviapp/webredirection/presentation/viewModel/WebRedirectionVM.kt
index 1cc73a1beb..5224295dcf 100644
--- a/android/app/src/main/java/com/naviapp/webredirection/presentation/viewModel/WebRedirectionVM.kt
+++ b/android/app/src/main/java/com/naviapp/webredirection/presentation/viewModel/WebRedirectionVM.kt
@@ -27,6 +27,7 @@ import com.navi.common.firebaseremoteconfig.FirebaseRemoteConfigHelper.WEB_REDIR
 import com.navi.common.network.models.GenericErrorResponse
 import com.navi.common.useruploaddata.model.PreSignedUrlListResponse
 import com.navi.common.utils.Constants.URL
+import com.navi.common.utils.Constants.VERTICAL_TYPE
 import com.navi.common.utils.buildUrlWithParameters
 import com.navi.common.utils.isValidResponse
 import com.navi.common.viewmodel.BaseVM
@@ -36,6 +37,7 @@ import com.naviapp.common.navigator.NaviDeepLinkNavigator.WEB_URL
 import com.naviapp.utils.Constants
 import com.naviapp.utils.getVersionCode
 import com.naviapp.utils.toMutableMap
+import com.naviapp.webredirection.presentation.utils.APPLICATION_TYPE
 import com.naviapp.webredirection.presentation.utils.CODE_VERIFIER
 import com.naviapp.webredirection.presentation.utils.DELAY_IN_MS
 import com.naviapp.webredirection.presentation.utils.RANDOM_STRING_LENGTH
@@ -49,7 +51,7 @@ import com.naviapp.webredirection.presentation.utils.WEB_REDIRECTION_SUBTITLE
 import com.naviapp.webredirection.presentation.utils.WEB_REDIRECTION_TITLE
 import com.naviapp.webredirection.presentation.utils.calculateRedirectDelayForSmsUpload
 import com.naviapp.webredirection.presentation.utils.isFirstLaunchIn24Hours
-import com.naviapp.webredirection.presentation.utils.updateFirstLaunchTimestampIfNeeded
+import com.naviapp.webredirection.presentation.utils.setFirstLaunchTimestamp
 import dagger.hilt.android.lifecycle.HiltViewModel
 import dagger.hilt.android.qualifiers.ApplicationContext
 import javax.inject.Inject
@@ -134,9 +136,13 @@ constructor(
                         )
                     analyticsTracker.webRedirectionEvent(
                         eventName = WEB_REDIRECTION_FIRST_LAUNCH,
-                        eventValues = mapOf(DELAY_IN_MS to webRedirectionDelay.toString()),
+                        eventValues =
+                            mapOf(
+                                DELAY_IN_MS to webRedirectionDelay.toString(),
+                                VERTICAL_TYPE to getValueFromMap(APPLICATION_TYPE).orEmpty(),
+                            ),
                     )
-                    updateFirstLaunchTimestampIfNeeded()
+                    setFirstLaunchTimestamp(System.currentTimeMillis())
                 } else {
                     webRedirectionDelay =
                         calculateRedirectDelayForSmsUpload(
@@ -145,7 +151,11 @@ constructor(
                         )
                     analyticsTracker.webRedirectionEvent(
                         eventName = WEB_REDIRECTION_SUBSEQUENT_LAUNCH,
-                        eventValues = mapOf(DELAY_IN_MS to webRedirectionDelay.toString()),
+                        eventValues =
+                            mapOf(
+                                DELAY_IN_MS to webRedirectionDelay.toString(),
+                                VERTICAL_TYPE to getValueFromMap(APPLICATION_TYPE).orEmpty(),
+                            ),
                     )
                 }
                 delay(webRedirectionDelay)