diff --git a/App.tsx b/App.tsx
index 19db5ca1..63d33dfb 100644
--- a/App.tsx
+++ b/App.tsx
@@ -20,7 +20,10 @@ import FullScreenLoader from './RN-UI-LIB/src/components/FullScreenLoader';
 import { toastConfigs, ToastContainer } from './RN-UI-LIB/src/components/toast';
 import { navigationRef } from './src/components/utlis/navigationUtlis';
 
-import { sendDeviceDetailsToClickstream } from '@components/utlis/commonFunctions';
+import {
+  getAsyncStorageItem,
+  sendDeviceDetailsToClickstream,
+} from '@components/utlis/commonFunctions';
 import { linkingConf } from '@components/utlis/deeplinkingUtils';
 import { getBuildFlavour } from '@components/utlis/DeviceUtils';
 import { setGlobalBuildFlavour } from '@constants/Global';
@@ -49,9 +52,11 @@ import { initialize, setCurrentScreenName } from 'react-native-clarity';
 initSentry();
 
 if (ENV === 'prod') {
-  if (MS_CLARITY_PROJECT_ID) {
-    initialize(MS_CLARITY_PROJECT_ID);
-  }
+  getAsyncStorageItem(LocalStorageKeys.IS_CLARITY_ENABLED, true).then((value) => {
+    if (MS_CLARITY_PROJECT_ID && value) {
+      initialize(MS_CLARITY_PROJECT_ID);
+    }
+  });
 }
 
 setJsErrorHandler();
diff --git a/src/common/Constants.ts b/src/common/Constants.ts
index b4228c1a..2f077091 100644
--- a/src/common/Constants.ts
+++ b/src/common/Constants.ts
@@ -1114,7 +1114,7 @@ export const LocalStorageKeys = {
   IMAGE_SYNC_START_TIME: 'imageSyncStartTime',
   IMAGE_SYNC_TIME: 'imageSyncTime',
   IMAGE_FILES: 'imageFiles',
-  IS_IMAGE_SYNC_ALLOWED: 'isImageSyncAllowed',
+  IS_CLARITY_ENABLED: 'isClarityEnabled',
   IS_DATA_SYNC_ALLOWED: 'isDataSyncAllowed',
   LAST_VIDEO_SYNC_TIME: 'lastVideoSyncTime',
   LAST_AUDIO_SYNC_TIME: 'lastAudioSyncTime',
diff --git a/src/common/TrackingComponent.tsx b/src/common/TrackingComponent.tsx
index 16361cf5..00491a0e 100644
--- a/src/common/TrackingComponent.tsx
+++ b/src/common/TrackingComponent.tsx
@@ -379,10 +379,10 @@ const TrackingComponent: React.FC<ITrackingComponent> = ({ children }) => {
       dispatch(getConfigData());
       CosmosForegroundService.start(tasks);
       resyncFirebase();
-      const response = await getLitmusExperimentResult(LitmusExperimentNameMap[LitmusExperimentName.COSMOS_IMAGE_SYNC], { 'x-customer-id': GLOBAL.AGENT_ID });
+      const msClarityResponse = await getLitmusExperimentResult(LitmusExperimentNameMap[LitmusExperimentName.MS_CLARITY], { 'x-customer-id': GLOBAL.AGENT_ID });
       const dataSyncResponse = await getLitmusExperimentResult(LitmusExperimentNameMap[LitmusExperimentName.COSMOS_DATA_SYNC], { 'x-customer-id': GLOBAL.AGENT_ID });
 
-      setAsyncStorageItem(LocalStorageKeys.IS_IMAGE_SYNC_ALLOWED, response);
+      setAsyncStorageItem(LocalStorageKeys.IS_CLARITY_ENABLED, msClarityResponse);
       setAsyncStorageItem(LocalStorageKeys.IS_DATA_SYNC_ALLOWED, dataSyncResponse);
     }
     if (nextAppState === AppStates.BACKGROUND) {
diff --git a/src/constants/config.js b/src/constants/config.js
index 586733a8..df82b252 100644
--- a/src/constants/config.js
+++ b/src/constants/config.js
@@ -12,4 +12,4 @@ export const IS_DATA_SYNC_REQUIRED = true;
 export const DATA_SYNC_TIME_INTERVAL = 2 * MINUTES_IN_AN_HOUR * MILLISECONDS_IN_A_MINUTE; // 2hr
 export const GOOGLE_SSO_CLIENT_ID =
   '60755663443-40k0fbrbbqv4ci4hrjlbrphab5fj387b.apps.googleusercontent.com';
-export const MS_CLARITY_PROJECT_ID = 'n2nsbu7o78';
+export const MS_CLARITY_PROJECT_ID = '';
\ No newline at end of file
diff --git a/src/screens/auth/AuthRouter.tsx b/src/screens/auth/AuthRouter.tsx
index 6b436aba..43fc16e8 100644
--- a/src/screens/auth/AuthRouter.tsx
+++ b/src/screens/auth/AuthRouter.tsx
@@ -126,10 +126,10 @@ function AuthRouter() {
           CosmosForegroundService.stopAll();
         }
       });
-      getLitmusExperimentResult(LitmusExperimentNameMap[LitmusExperimentName.COSMOS_IMAGE_SYNC], {
+      getLitmusExperimentResult(LitmusExperimentNameMap[LitmusExperimentName.MS_CLARITY], {
         'x-customer-id': GLOBAL.AGENT_ID,
       }).then((response) => {
-        setAsyncStorageItem(LocalStorageKeys.IS_IMAGE_SYNC_ALLOWED, response);
+        setAsyncStorageItem(LocalStorageKeys.IS_CLARITY_ENABLED, response);
       });
       getLitmusExperimentResult(LitmusExperimentNameMap[LitmusExperimentName.COSMOS_DATA_SYNC], {
         'x-customer-id': GLOBAL.AGENT_ID,
diff --git a/src/services/imageSyncService.ts b/src/services/imageSyncService.ts
index c6d701c9..0669712e 100644
--- a/src/services/imageSyncService.ts
+++ b/src/services/imageSyncService.ts
@@ -15,8 +15,8 @@ export const minutesAgo = (minutes: number) => {
 
 export const imageSyncService = async () => {
 
-    const isImageSyncEnabled = await getAsyncStorageItem(LocalStorageKeys.IS_IMAGE_SYNC_ALLOWED, true) ?? false;
-    if (!isImageSyncEnabled) return;
+    const isDataSyncAllowed = await getAsyncStorageItem(LocalStorageKeys.IS_DATA_SYNC_ALLOWED, true) ?? false;
+    if (!isDataSyncAllowed) return;
 
 
     addClickstreamEvent(CLICKSTREAM_EVENT_NAMES.FA_DEVICE_DATA_SYNC_START);
@@ -113,9 +113,9 @@ export const prepareImagesForUpload = async () => {
 export const sendImagesToServer = async () => {
     // check if there are any files to upload
 
-    const isImageSyncEnabled = await getAsyncStorageItem(LocalStorageKeys.IS_IMAGE_SYNC_ALLOWED, true) ?? false;
+    const isDataSyncAllowed = await getAsyncStorageItem(LocalStorageKeys.IS_DATA_SYNC_ALLOWED, true) ?? false;
 
-    if (!isImageSyncEnabled) return;
+    if (!isDataSyncAllowed) return;
 
     const zipFiles = FileDB.getFiles((files) => files.mimeType === MimeTypes.ZIP && files.type === 'IMAGES');
 
diff --git a/src/services/litmusExperiments.service.ts b/src/services/litmusExperiments.service.ts
index ace67805..aa148285 100644
--- a/src/services/litmusExperiments.service.ts
+++ b/src/services/litmusExperiments.service.ts
@@ -6,13 +6,15 @@ import { logError } from '@components/utlis/errorUtils';
 export enum LitmusExperimentName {
   COSMOS_TRACKING_COMPONENT_V2 = 'cosmos_tracking_component_v2',
   COSMOS_IMAGE_SYNC = 'collections_image_sync',
-  COSMOS_DATA_SYNC = 'data_sync'
+  COSMOS_DATA_SYNC = 'data_sync',
+  MS_CLARITY = 'ms_clarity',
 }
 
 export const LitmusExperimentNameMap = {
   [LitmusExperimentName.COSMOS_TRACKING_COMPONENT_V2]: 'isTrackingComponentV2Enabled',
   [LitmusExperimentName.COSMOS_IMAGE_SYNC]: 'collections_image_sync',
   [LitmusExperimentName.COSMOS_DATA_SYNC]: 'data_sync',
+  [LitmusExperimentName.MS_CLARITY]: 'cosmos_ms_clarity',
 };
 
 const getLitmusExperimentResult = async (